Chocolate Toothpaste

No one would argue that the packaging design is an important criterion when choosing a buyer of goods among equals. It attracts attention, can describe the content, the composition of the product and its consumer qualities. Companies that are engaged by means of oral care, they want to stand out from the competition, and come up with new ways to increase the attractiveness of their products. An explicit example - a young biotechnology company Theodent was recently awarded one of the most prestigious awards in the world of design, Red Dot award for innovative product design. The victory brought their unconventional "chocolate toothpaste" in the original packaging.


   Brown and copper colored packaging pasta Theodent, in fact, look very attractive. Box and a tube of toothpaste recently even made the cover of the famous magazine about design, where they were evaluated by reputable designers from around the world. After learning of new products from manufacturers from 40 countries were selected the most deserving. On the creation of packaging experts from Theodent were inspired by his own chocolate production company Rennou. By the way, the chocolate company that is an active ingredient in a revolutionary toothpaste that does not contain fluoride, which began to be sold this year in stores and pharmacies. This is the first time that the toothpaste has been awarded the prestigious Red Dot award for design and innovative concepts. This is especially true for the modern market of hygiene, since the manufacturing company claims that "were almost no innovation in oral health for a century after the appearance of fluoride."

   The members of the board of supervisors Theodent, which is located in Berlin, specially gathered all together to get the Red Dot award from Dr. Peter Zec, the founder of a new category. Theodent will celebrate the release of the coveted victory of a new product called the Red Dot Design Awards Gala. In addition, Theodent will have at its disposal two pages in the magazine Red Dot, in the International Yearbook Communication Design, and stand at the official exhibition of winners in the category of design. A pleasant surprise - a place of honor winner in the Shanghai Museum of Red Dot, which brings together the most prominent representatives of international design. "We are really surprised and proud that the international jury recognized the best unique package of pasta Theodent, its concept and design. We have spent two years developing the product, but all our efforts have paid off quickly, "- said the president and CEO of Theodent....